With inventory dwindling, a dealership’s success largely depends on their ability to meet their customers’ needs. In the past, you did this through personal interaction with each customer. However, with the growth of technology and the shift to customers doing most of their research online, dealerships need to automate many processes to better serve their customers. To help you understand this, let’s see what an automotive CRM can automate for your dealership and how it can help you improve your sales.

An automotive CRM can automate many processes for your dealership without too much programming. Let’s look at five:

  • Effectively manage and track leads
  • Organize customer data
  • Track customer interactions
  • Schedule appointments
  • Generate reports

These tasks are not glamorous but essential to serve your customers and bring efficiency to your dealership’s operations. Small details can make a huge difference when serving the customer. So, let’s take a closer look at each.

1. Lead tracking

Of course, effective lead management and follow-up is essential to any sales process. An automotive CRM can help you do this automatically by:

  • Capture lead and contact information
  • Track your interactions with each lead
  • Prospect scoring
  • Lead segmentation

This way, you can ensure that no leads slip through the cracks, that your sales department has the information they need, and that every customer feels valued.

2. Organization of dealership customer data

Organizing customer data is another important task that an automotive CRM can automate. This includes everything from customer contact information to vehicle preferences and buyer intent to purchase history. have it all big data in one place makes it easy for sales reps to track your customers and their needs. And it will revolutionize your dealership.

3. Customer Interaction Tracking

Tracking customer interactions is key to understanding what your customers want and need. An automotive CRM can help by automatically logging every interaction you have with a customer, whether it’s a phone call, email, or meeting. This way you can always look back and see what worked well and what didn’t.

If you track the interaction with the customer, you will have very targeted insights into their journey. And if you have enough information about enough customers, you can:

4. Appointment booking and service

Scheduling appointments is another time-consuming task that an automotive CRM can automate for you. An automotive CRM can automatically schedule appointments for you and your team by syncing with your calendar. This way you can focus on selling cars instead of scheduling appointments.

For the service manager, when used effectively, automating service recommendations can bring a more personal interaction through the channel that each customer desires. You will keep the customer informed and foster a positive relationship.

5. Reporting

Reporting is the last task we will talk about that a automotive CRM can automate. By automatically generating information about your sales, leads, and customers, you can save a lot of time and effort. These reports can also help you understand your dealership’s performance and areas for improvement.

As you can see, there are many tasks an automotive CRM can automate for your dealership. These tasks can help you improve your sales by making it easier to serve your customers and improving the efficiency of your operations. So if you’re looking for ways to improve your dealership’s performance, an automotive CRM is a great place to start.

Did you enjoy this article? Please share your thoughts, comments or questions regarding this topic by contacting us at [email protected]

Be sure to follow us on Facebook, LinkedIn and TikTok to stay up to date.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest automotive industry news from CBT News.


Why Many Electric Vehicle Buyers Still Prefer Dealerships


Dodge electric vehicles appeal to Canadian dealerships

Check Also