Many car dealerships have always been quick to embrace new technologies and strategies when it comes to vehicle marketing, but what about interactive content marketing? Interactive content marketing is any online content that encourages viewers to actively participate in some way. This can range from taking a quiz or survey, playing a game, or watching a video. Ideally, you’ll place it throughout the buyer’s journey, from awareness to consideration, and keep it engaged.

Why Interactive Content Works

The benefits of using interactive content are many. For starters, it’s a great way to engage potential customers and get them interested in your product. It can also help you gather valuable data about your audience’s preferences and needs. And because customers want interactive content, that too can be shared. So it’s a great way to get your dealership out there and build brand awareness.

Interactive Content Ideas for Auto Dealerships

Not sure where to start with interactive content marketing? Here are some ideas that won’t break your budget.

1. Quiz

Questionnaires are very effective at the top of the funnel and are a great way to engage potential customers and learn more about their interests.

For example, car dealerships can use questionnaires to determine what type of vehicle a customer is interested in, their budget, and which car matches their personality. You can then use this information to generate personalized sales pitches and recommend specific vehicles.

2. Infographics

Interactive infographics are great to use for visual content that will help you stand out from the crowd. Infographics are simple visual explanations of complex information that frequently incorporate images, concise summaries, and data visualizations (such as charts, tables, and maps).

Interactive infographics are much more engaging than overused non-interactive infographics. Even though they require more time to create, interactive infographics should be on your company’s radar if you value visual content creation’s ability to inform and make data accessible.

3. Polls

Surveys are another great way to engage potential customers on your website and social media. For example, car dealerships can use surveys to determine which features are most important to their audience when considering a purchase, the type of financing they’re interested in, or the vehicle they’d like to test drive. This information can adapt the dealer’s sales approach and ensure that the right products are promoted.

4. Calculators

Calculators can add value to consumers by helping them choose the vehicle that is less expensive to own or buy. For example, Tesla built “How much can you save by buying a TESLA” to help balance the cost of entry.

And calculators can be used at each stage of the funnel to provide information for comparing financing and insurance. Once customers are convinced they can afford their vehicle before they drive, they are more likely to buy.

5. Competition

Giveaways and contests are a proven interactive content marketing tactic. Lotteries, contests and games meet all the requirements of effective interactive marketing.

You can consult past market research for guidance when planning your giveaway. Select a price that is appropriate for the segment of your audience you have chosen to target. This increases the likelihood that the prize will be won by the person who actually wants it.

Interactive content marketing is all about engagement

Interactive content marketing is a great way to engage potential customers and get them interested in your product. He does so well that 88% of traders who have embraced interactive content as part of their marketing campaigns say it has successfully differentiated their brand from the rest of the competition.

It can also help you gather valuable data about your audience’s preferences and needs. And because the data is so sharable, it’s a great way to get your car dealership out there and build brand awareness. Try some of the ideas above to get started with interactive content marketing at your dealership.


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