Recently, technology has rapidly changed the way businesses operate. The auto industry is no different, as dealerships have changed the way they sell and market cars in a more efficient and effective way. However, many dealerships have been slow to adapt to these changes. If you are one of these companies, you have come to the right place. Luckily, there are a few things you can do to keep up with the trends. Here are six best practices for how you can use technology in your dealership:

1. Upgrade to a digital service kiosk

Gone are the days of customers having to wait in line to speak to a service advisor. Now with a auto service kiosk, your customers can easily book an appointment, check prices and promotions, and even pay for your service without queuing. Plus, these kiosks can help cut your service advisors’ time on planning and paperwork, freeing them up to sell more cars. There are various models on the market today, so you can find one that meets your dealership’s needs.

2. Use social media to your advantage

Recently, social media platforms have become the main marketing tools available. It allows you to connect with your customer base, build relationships and increase brand awareness. Plus, it’s a perfect way to keep up to date with industry news and trends.

While there are many different platforms, not all of them will be right for your dealership. Find the ones that best suit your business. Once you find a few that work well, create informative and engaging content that will resonate with your target audience.

3. Add a customer relationship management (CRM) system

In your car dealership business, tracking your customers and their purchase history is crucial. A customer relationship management (CRM) system can help you organize customer information in one place. This information may include contact details, vehicle preferences and budget, as well as service history. Having this information readily available will allow you to provide better customer service.

For example, you can quickly contact a customer after buying a car to thank them and offer post-purchase support. You can also use the system to target marketing efforts to customers who may be interested in specific vehicles or services. In short, a CRM system can help you build strong relationships with your customers and grow your business.

4. Invest in a website

In a world where smartphones and other devices have become essential for most people, your dealership needs to have an online presence. This way, potential customers can visit your website to learn more about your inventory, schedule a test drive, and even secure financing. Have a website also allows you to capture leads from people who may not be ready to buy a car yet but are interested in your offer.

However, just having a website does not guarantee success. You need to make sure your site is well-designed, mobile-optimized, informative, and easy to use. Otherwise, you will lose potential customers to your competitors. Apart from that, its speed should also be considered as it is a search engine ranking factor.

5. Introduce virtual reality

Virtual reality is an immersive experience where customers can step into another world without leaving your dealership. It is made possible by the use of artificial 3D visuals or a sensory environment. This technology is still new to the market but has great potential for the automotive industry. You can use virtual reality to give your customers a realistic test drive of a car before they buy it. This can give them a clear picture of what the car looks like and whether or not it suits them.

Another way to implement virtual reality is to show customers around your dealership. This tool can be useful if you have a large dealership with many different departments. Customers can put on a VR headset and get a virtual tour of the facility, which will help them feel welcome during their appointment. By doing so, you can increase your customer satisfaction and loyalty.

6. Embrace blockchain

You’ve probably heard of blockchain technology, and for good reason. This distributed ledger system has the power to revolutionize almost every industry, including the automotive industry. From streamlining the supply chain to improving vehicle financing, there are myriad ways to use blockchain in your dealership.

If you are not already using blockchain in your business, it is now time to explore its potential applications. You don’t want your dealership to fall behind the competition.Person with mobile phone using street self-service terminal to pay for services.  Digital technology lifestyle


Technology is here with you and will only become more pervasive in all aspects of your life if it is implemented where possible. As a dealer, you need to be proactive in using technology to stay ahead and stay competitive. By following the practices outlined above, you can be well on your way to success.


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