More than a dozen jobs have been created as a new dealership prepares to open at the Potteries today. Bravoauto has taken over a site on Victoria Road in Fenton – which has previously hosted companies such as Citroën – with customers promised a “large stock of used cars”.

It also marks a new chapter for the site – at the Cotesheath Street junction – which has stood empty. Site beautification works have been completed with bravoauto, Inchcape UK’s used car subsidiary, set to open as part of a move that has brought 18 new jobs to the area.

It is the ninth opened by Inchcape UK, with the company saying the used car arm of the organization has a “large stock of used cars”. Meanwhile, the branch will also offer “express service” including technical checks, maintenance, repairs, tires and wheel alignment, as well as paint repair and alloy refurbishment services. .

Rebecca Sides, Bravoauto Franchise Director, said: “Bravoauto was launched in November 2021 with the ambition to provide customers with a truly unique shopping experience by offering multiple ways to buy their next car, whether either fully or partially online or in-store with the help of our knowledgeable team.

“The opening of our latest store in Stoke-on-Trent gives customers choice and convenience when buying or selling their used car.”

Meanwhile, there are plans to increase the number of bravoauto stores across the country with 17 expected to launch by the end of the year.

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