Through its commitment to nurturing long-term productive partnerships with its stakeholders, the leading supplier of quality products and owner of the iconic food brand, Golden Penny, Flour Mills of Nigeria Plc (FMN) rewards its dealers and sales representatives at an event in Lagos. The event, which recently took place at Eko Hotel and Suites, was designed for a unanimous review of the past financial year and strategic mapping of the future business plan and growth.

The business-to-consumer conference, themed “A New World of Winning Partnerships,” introduced investors and partners/distributors to the revised profit model for the coming fiscal year. This will further position all of its brands and subsidiaries such as Golden Penny Foods as leading players in the food and agribusiness sector while maintaining its well-structured customer/consumer centric approach.

As part of its efforts to build a sustainable business, FMN, through its Golden Penny Foods brand, has created approximately 108 award categories to recognize top dealers for their critical role in driving growth across the nine regions. The brand’s long-time partners and resellers, such as Hajia Amoo Kadija, Alhaji Saleh Idris, Adebayo Oladunni, Morayo Akintayo, and Lamidi Monsuru Ayoade, emerged as recipients of the Overall B2C award. Participants received various exciting prizes and appreciation packages such as cash prizes, trucks, an all-expenses-paid five-day trip to Dubai and a community CSR project in honor of the winning dealers/partners.

Commenting on the transformative and invaluable contributions of dealers to the brand, FMN Foods Managing Director, Mr. Delvin Hainsworth, said, “Evolving the partnership with our B2C dealers is a key part of our consumer food strategy. As we innovate across all of our touchpoints, we will continue to increase reach and distribution gains and improve the availability of our consumer branded offerings. Therefore, FMN, through the Golden Penny Foods brand, will continue to appreciate the invaluable contributions of our dealers and business partners. How we nurture the nation as an organization in volatile economic situations is determined by the kind of proactive partnerships we establish in the years to come.”

Additionally, FMN Sales Manager, B2C, Mr. Ademola Adeoye noted, “Given the volatility in the global socio-economic environment, food and commodity prices have increased by 50%. To ensure that our consumers continue to access our products as and when they need them, in line with their budget, we must continue to nurture valuable partnerships with our dealers. This conference is designed to appreciate our partners and to unanimously develop viable plans on how we can continue to build a sustainable business and maintain our relevance in the market”.

Also speaking on the valuable nature of the event, one of FMN-Golden Penny’s top dealers and award recipient, Hajia Amoo Kadija said, “I have been a Golden Penny Foods dealer/business partner for years. and I can boldly say that the brand gives us all the support we need to thrive. From providing courier trucks for our goods to working with financial institutions to provide us with affordable loans, I can say that doing business with the Golden Penny brand has been seamless for me. I appreciate all the prizes and gifts received here today and I promise to continue to give my best so that we all win together, especially in this new exercise”.

FMN, through its iconic brand, Golden Penny, will continue to strategically position itself for market and business opportunities across the continent to accelerate business diversification and growth.


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