A blue Ford Bronco SUV in the factory

Ford Dealers Could Create Fake Customers To Get More Broncos In Their Branch
Photo: Ford

The deployment of Ford’s reincarnated Bronco was far from painless. Since orders began to ship, Bronco owners have been affected by problems ranging from last minute markup To quality control issues affecting the hard top.

Now Ford is facing other problems with the launch brought in by its own dealers. In the United States, Ford stores are reportedly creating bogus customer registrations to increase their allocation of the popular truck.

According to Ford Authority, dealers or dealership employees could create reservations for customers with makeup or people who do not intend to purchase a Bronco. The move could bypass Ford’s inventory allocation system, generating additional units for the dealership to sell.

In an attempt to combat these shady tactics, Ford has reportedly contacted branch offices to request name match on all Bronco deliveries.

Officially known as the 2021 Bronco Customer Name Mapping Integrity and Audit Reporting Platform, the new policy aims to ensure a fair distribution of Broncos and allows Ford and its dealers to view customer orders to the car in one place.

Under the policy, dealers will have to prove that 60% of their Bronco buyers are people who have booked a Bronco, with Ford monitoring sales on a monthly basis.

An engineer assembles the grille of a Ford Bronco

Ford will now require name match with all Bronco reservations
Photo: Ford

Dealers who violate the new policy face a series of sanctions, as Ford Authority reports:

“Breaking the rules once will result in a warning, while doing it a second time will cause the dealer to lose his future Bronco allowance for a month. Three strikes will extend this sentence to three months.

In addition to targeting dealers who try to scam the system, the new policy could also prevent customers from using fake names to reserve additional Broncos to sell at a profit.

For all those who are waiting to reserve their Bronco, Ford announced the release of a Raptor-branded Bronco earlier this month. The new truck could deliver 450 horsepower, Fox shocks and larger tires, all wrapped up in a larger body.


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