Furrow Automotive announced Tuesday that it will invest $17 million to build a new campus in West Knoxville, creating 40 new jobs.

The 43,000 square foot project will include a new Knoxville Motor Company BodyWerks collision center and a new Land Rover Knoxville dealership.

The expansion will allow the Land Rover dealership to supply new electric cars and charging equipment. Furrow Automotive President Lee Ann Furrow Tolsma told Knox News that the expansion is about “moving into the future.”

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The company needs more space due to its growing customer base, she said.

A rendering of Knoxville Motor Company's new BodyWerks body repair center which will open this fall.  Parent company Furrow Automotive is investing $17 million in the collision repair center and a new Land Rover dealership.

“The trust our customers have placed in our family of companies and the resulting growth has enabled us to add these significant expansions to our service,” she said in a press release. “We hope our customers enjoy the thoughtful details and upgrades we’ve designed with them in mind.”

Scheduled to open this fall at 10580 Parkside Drive, the new 20,000 square foot collision center will have more space than Mercedes-Benz Knoxville’s current center on Parkside Drive. The current collision center will be used for Mercedes Sprinter Van services.

A rendering of the new Furrow Automotive campus on Parkside Drive.  The campus will include a new Land Rover dealership and collision center.

The new 23,000 square foot Land Rover dealership will be twice the size of the current location, said Furrow Tolsma, which will be vacated once the new facility is complete.

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The current Land Rover dealership at 10215 Parkside Dr. will be converted to a Furrow used dealership.

Concession customers will notice a new look when they enter the new building. The interior will feature a black and metal color scheme which Furrow Tolsma says will be “welcoming, very professional and very modern (and) stylish”.

Furrow Automotive has 240 employees and has been in Knoxville for over 107 years. It is the parent company of Knoxville Motor Company, BodyWerks, Sprinter Knoxville and Chattanooga Auto Square.

“We are a family business,” Furrow Tolsma said. “We are preparing to be in our third generation. We are excited about this next step for our family and for our customers.”

Furrow Tolsma said the company is hiring. Candidates can visit furrow-group-automobile/careers for more information.

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