Group 1 Automotive has rebranded its Barons and Chandlers BMW and Mini dealerships under the new Group 1 BMW and Group 1 Mini banners as part of a “transparency” offer.

US retail group AM100 said in a statement to customers that the sites’ new name would align them more closely with the “thriving and well-established group we represent”, while providing customers with the transparency that lies “at the heart of our values ​​”.

Dealerships in Bedford, Boreham Wood, Brighton, Cambridge, Farnborough, Hailsham, Hindhead, Stanstead and Worthing will all wear Group 1 BMW signage following the move.

Group 1 Automotive said: “The rebranding comes at an exciting time as Group 1 Automotive, a Fortune 300 company, grows and strengthens in the UK.”

Group 1, which this summer appointed its current chairman of US operations Daryl Kenningham as chief executive and chief operating officer Mark Bridgland as UK chief executive, acquired Barons in 2010.

Last month, AM announced that the company had further expanded its BMW representation with the acquisition of Essex-based BMW and Mini franchise car retailer Fairfield Motor Group.

In July last year, meanwhile, it expanded its existing Volkswagen Group franchises with the addition of the Audi, Seat, Skoda and Volkswagen businesses – mainly located in East Anglia – through the acquisition of Robinsons. MotorGroup.

This summer, Group 1 highlighted the strength of its new car order books in the UK after posting a record performance in Q2.

The group recorded a 14.3% increase in revenue to $4.1bn (£3.4bn) in the second quarter, as gross profit rose 18.3% to £768.4m. (£636.4 million) and diluted earnings per ordinary share from continuing operations of $12.1 (£10). – the highest in its history.

But year-on-year sales comparisons in the UK have fallen in a 12-month period following the sector’s second recovery from the COVID-19 lockdown.

UK revenue fell 8.3% to $639.9m (£530.1m) in the second quarter as gross margin fell 4.5% to $83.2m (£68.9m) as new and used car sales volumes fell 18.2% to 11,964 units.

In its statement to customers regarding the Barons and Chandlers rebranding, Group 1 emphasized the strength of the operation, the name of which now appears in its dealerships. He said: “Group 1 Automotive is now the 7th largest dealership group in the UK, operating here since 2007.

“The group has since acquired more than 75 franchise locations across 55 locations, all with the company’s core values ​​at the heart of our business – integrity, transparency, professionalism, teamwork and respect.”

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