Ineos Automotive has appointed the first UK dealers to sell its new Grenadier 4 × 4.
The new British car brand has signed deals with Cambria Automobiles, Compass Tractors in Bridgewater and Somerset and JT Hughes in Telford.
The three dealers will be part of a planned UK sales representation of 23, supplemented by Bosch after-sales outlets “as needed,” Ineos said.
The company said it is currently making deals with retail and aftermarket partners around the world and is looking to establish up to 200 points of sale and service for the new vehicle.
Ineos says customers will “never be more than 50 km from an Ineos accredited workshop”.
Mark Tennant, Commercial Director at Ineos Automotive, said, “We wanted to give customers the choice of how much they want to see us, which means providing a full combination of digital and physical options.
“Customer comfort, parts availability, quality of service: we are focused on improving the basics, giving customers the shopping experience they want and the after-sales support they need.
“If you wish, customers in our main markets can buy their Grenadier online, in particular by organizing vehicle financing and managing parts exchanges.
“But we fully accept that most will want to try before they buy, for which having a wide area network in the field is essential.”
The announcement comes as Ineos opens online reservations for Grenadier.
The company says about 75,000 people have now raised their hands as potential buyers of the vehicle.
These “handraisers” will be able to make a construction reservation from tomorrow (September 30), for an exclusive period of two weeks.
From October 14, reservations will be open to everyone.
The Grenadier is expected to cost from £ 48,000 with deliveries slated for July 2022.
Billed as a “no-frills 4 × 4,” Ineos says the Grenadier fills a gap in the market left by other automakers.
Ineos Automotive is a subsidiary of Ineos, a UK £ 50 billion petrochemical company chaired by Sir Jim Ratcliffe.
The idea for the Grenadier came after Land Rover refused to sell the designs and tooling of the Defender to Ratcliffe when it ceased production in 2016.
And the name comes from Ratcliffe’s favorite pub in Belgravia, London.
The Grenadier is made in the Ineos factory in Hambach, France.
The firm originally hoped to build the 4 × 4 in Wales, but those plans were scrapped when the factory, previously owned by Mercedes-Benz, went on sale in July 2020.