Lithia Motors Inc., which continues to gobble up dealerships, including buying five in Wisconsin in September, also offered a dealership in Northern California and another in Southern California this month as it cuts some stores as part of a “community optimization” plan.

The Medford, Ore., auto retailer offered Lithia Chrysler-Dodge-Jeep-Ram-Fiat of Eureka Sept. 14 to Harper Motors, a Lithia consultant confirmed.

The store was renamed Eureka Chrysler-Dodge-Jeep-Ram-Fiat. Eureka is located approximately 100 miles south of the Oregon border.

Harper Motors also has a Ford-Kia dealership and Honda and Toyota stores in Eureka, said Joe Ozog, president of Ozog Consulting Group in Scottsdale, Arizona. Ozog Consulting Group represented Lithia in connection with the sale of the Stellantis concession.

A day after this sale, on September 15, Lithia offered DCH Gardena Honda to David Wilson Automotive Group. The dealership was renamed Gardena Honda. Gardena is south of Los Angeles.

Jay Francis, a work associate at several David Wilson Automotive dealerships, told Ozog, is Gardena Honda’s work associate. Ozog said Francis has equity in the dealership, but he didn’t say to what extent.

Ozog Consulting also represented Lithia in connection with the Honda dealership transaction.

“We see Lithia’s development strategy and our growth plans are a perfect fit with theirs,” Wilson said in a press release.

Lithia had owned the dealership since 2014, as part of Lithia’s purchase of DCH Auto Group Inc. in 2014, Ozog and Lithia confirmed.

David Wilson Automotive now has 17 dealerships across California, Nevada and Arizona, according to its website. The group also has a Toyota dealership in Mexico.

David Wilson Automotive of Orange, Calif., ranks 10th Automotive Information‘ record of the top 150 US-based dealership teams, retailing 50,425 new cars in 2021.

Each divestiture followed Lithia’s acquisition of Wilde Automotive Group in Wisconsin on Sept. 12, Lithia confirmed.

Lithia, which offered multiple stores this year and said this week it expects to sell dealerships in 2022 representing $625 million in annual revenue, also recently confirmed it divested a Chevrolet dealership in Idaho this year.

The major auto retailer offered Chevrolet of Twin Falls on Feb. 7 to Rydell Co., confirmed Greg Krueger, partner at Sterling Mergers and Acquisitions in Boise, Idaho. Krueger’s agency represented Lithia.

The dealership was renamed Twin Falls Chevrolet. Twin Falls is southeast of Boise. Rydell is building an all-new Chevrolet plant next to its Subaru dealership in Twin Falls, famed Krueger. Lithia also offered a North Dakota Toyota retailer to Rydell in July.

Lithia ranks #2 on Automotive Information‘ the most up-to-date record of the top 150 dealership teams, selling 260,738 new cars in 2021.


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