08:00 april 29, 2022

Simpsons Motor Group Great Yarmouth celebrated its 61st anniversary by being named third for Aftersales and second overall in the Skoda UK Retailer of the Year 2021 awards. He was also named co-first for People Excellence out of 128 Skoda retailers.

The awards are based on customer service, employee accreditation and overall performance – rather than just being awarded to the dealers who sell the most cars.

“We are absolutely delighted to win the Retailer of the Year award for the eighth time since we joined the Skoda franchise 16 years ago,” said Managing Director Andrew Aldis.

Commenting on the People Excellence award, Andrew added: “We have won other awards but it was very special to win this one as it shows people that we care about our people. It’s truly a family business, and all the staff are part of that family. If you treat your staff like that, it reflects on how you deal with customers.

“Our customers enjoy seeing the same people when they come year after year – and they get to know them personally. It’s pretty rare these days. »

Sales Director Belinda Crick said: “We are incredibly proud of our incredible staff for their hard work – and beyond grateful to our customers for their loyalty. We work very hard to provide value and choice, as well as friendly, professional service. This helps us build lasting relationships and we love having the same customers over and over again.

The Simpsons dealership on Suffolk Road, next to the new Third River Crossing, has remained open digitally during the pandemic, offering a full range of services – including door-to-door delivery for car purchases.

There is a range of award-winning models on display at the award-winning dealership. Skoda won seven titles in the 2021 edition of What Car? Awards including Best Family SUV for Practicality for the Karoq, Best Small SUV for Practicality for the Kamiq and Station Wagon of the Year for the stunning SE L.

Left to right: Kevin Rendell, Skoda UK Head of Business Operations, Andrew Aldis, Simpsons Managing Director, Neysan Vahdat, Skoda UK Head of Planning and Sourcing
– Credit: Simpsons Motor Group

You can request information or even arrange a test drive by calling 01493 601696 or visiting

Motorhomes too

Simpsons is also East Anglia’s largest motorhome dealership. With a huge range of new and used vehicles, the company is ready to serve anyone looking for a convenient way to enjoy a UK sightseeing holiday this year.

“For people who have never had a motorhome, our role is to help them find the right vehicle for their needs,” Belinda explained. “There are so many options, and there’s no one ‘ideal first motorhome’. It’s all about finding the perfect one for you.

As the main dealer for Auto-Sleepers, Auto-Trail, Burstner, Chausson, Elddis, Fusion and Rapido, you can trust Simpsons to help you select the right motorhome for your needs.

You can find more information and video tours of some vehicles at

A track record of excellent service

Simpsons Motor Group has been looking after drivers in East Anglia for over 60 years. It was founded in Lowestoft in 1961 by Simon Woodgreaves – and remains a family business today. As the business grew, it first moved to a purpose-built showroom at another site in Lowestoft, then to the current location in Great Yarmouth.

As well as having seven motorhome franchises and being a main Skoda dealership, Simpsons is the authorized Fiat/Abarth repairer for the region, offering full after-sales service – including warranty and maintenance work .

After-sales service is available for repairs, technical checks and scheduled maintenance – with service plans available for Skodas up to 15 years old. The parts department stocks a wide range of genuine and approved parts for Skodas, Fiats and motorhomes.

Call 01493 601696 or visit or


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