After registration opened in January, General Motors North America Vice President Steve Carlisle said last week that more than 800 car dealerships have agreed to use GM’s CarBravo platform, which will allow them to list used vehicles of all brands for sale online.
CarBravo says it has an advantage over other retailers such as Carvana and CarMax because it will offer quality end-of-lease or trade-in vehicles that are in good condition. On the other hand, competitors have struggled to find used cars for sale due to the shortage of semiconductor chips which has left new car dealerships understaffed.
CarBravo’s platform uses existing GM technology created with technology company Tekion as part of GM’s Shop. Click on. Conduct. The program allows users to complete most of the buying process online, but then sends them to a reseller for the final stages of the transaction.
The Consumer Federation of America has expressed its approval of the platform, as it will not sell any used vehicles that have not had previous safety recalls.
CarBravo will soon open its distribution centers, holding used vehicles and supplying them to dealers who register on the platform as needed. The company expects 1,200 resellers to be registered on the platform by summer and to be available to consumers later this year.
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