SASKATOON, Saskatchewan – May 1, 2022 – (
Richard Halbe, a seasoned marketer and business executive who has been involved in the automotive industry for many years, recently released his new book “Car Dealership Marketing”. Here, Halbe talks about the unique challenges auto dealerships face today and how they can navigate such obstacles, stay afloat, and avoid losing their business.
Business owners should have knowledge of car dealership marketing and plan accordingly. Every dealership should set achievable goals, formulate strategies, and create and execute tailored marketing plans to effectively reach and engage their audience. Frequency and sequence should be considered in marketing programs. Results should be tracked, measured, analyzed and adjusted accordingly based on market response.
Halbe stresses the importance of maintaining a strong online presence and improving the customer experience. Car dealerships need to pay attention to the types of media they use to communicate with their audience. They should harness the power of social media marketing and use it to their advantage, especially now that the various platforms available already have the data and information needed for targeted advertisements, promotions, and other types of content.
In addition to focusing on marketing, car dealership owners must also offer above-average general services and excellent customer service to stay competitive.
Halbe says the focus of dealerships today should be on retaining existing customers and attracting/satisfying new ones, not just getting leads. This can only be accomplished if car dealerships have a strong car marketing strategy that is relevant to their audience and in tune with the times.
More importantly, they need to be ready for more innovations and changing trends that will test their business resilience. Halbe foresees changes in vehicle ownership and further growth in timeshare or shared vehicle ownership arrangements and ride-sharing apps like Uber, among others.
The book covers specific topics that impact automotive dealerships covered in the following sections:
- Strategy and Planning
- Traditional marketing is dying
- Social community engagement
- Social Media Marketing – Have a Strong Social Media Presence
- Digital Marketing – Getting Leads
- Moving your business online
There are more insights and gems to learn in this exciting new book, so auto dealers would do well to get their hands on a copy ASAP.
For more information on Richard Halbe’s book, “Car Dealership Marketing”, please view it on Amazon.
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New Book: Car Dealership Marketing