HORRY COUNTY, SC (WBTW) — The nationwide new car shortage is only getting worse and a local dealership is feeling the pinch.
Since mid-2020, the country has grappled with the nationwide shortage of computer chips and equipment to build all makes and models of cars, resulting in an unprecedented availability of new cars.
“We probably have six new cars,” said Vitaly Daminov, general manager of sales at Grand Strand Nissan. “It’s very, very limited.”
He called the low number of vehicles “unprecedented”.
“We usually store around 200 cars and more,” Daminov said. “We’re a big new car dealership here in Myrtle Beach.”
New cars were being delivered to Grand Strand Nissan at a rapid pace. Since the shortage, inventory replenishment has slowed.
“We used to have 20, 30, 50 cars at a time,” Daminov said. “Now we have maybe one or two, so they are coming, but very, very slowly.”
Grand Strand Nissan had to pivot. They are now mainly dependent on used car sales.
“[We] survived by selling late-model used vehicles,” Daminov said.
Since May, the MSRP of cars has increased by almost 10%. Grand Strand Nissan is doing what it can to keep things reasonable for buyers.
“Nissan has kind of stayed…pretty much the same on new vehicles,” Daminov said.
On the sales side, car salespeople are finding that the shortage is making their daily lives more difficult.
“That makes it a little more difficult,” said Marshall Walker, internet sales specialist at Grand Strand Nissan. “There is a wait for the cars. A lot of people, they don’t really want to wait or they can’t wait. »
The wait for a new car can range from one week to four months. If someone needs a car immediately, the sellers have advice.
“Maybe be a little more open about your options and your must-haves on the vehicle,” Walker said. “Maybe consider buying a certified used vehicle.”
Sellers are also asking buyers to be patient when entering the dealership.
“Be patient with us,” Walker said. “It’s out of our control. It’s the manufacturers. That’s what they have going on.