SW Car Supermarket, based in Peterborough, was acquired and renamed Big Motoring World

Beginning as a small 20-car lot based in Kent in 1986, Big Motoring World has seen vast expansion in recent years.

The group moved its national vehicle preparation center to the city of Peterborough in 2019 following a £ 14million investment in a 10-acre former furniture storage facility, but had not operated any car dealerships in the area before today.

With the addition of two new Peterborough-based dealers, the acquisition will increase Big Motoring World’s footprint to five used car supermarkets nationwide.

A new local after-sales service will also be launched to support the operation and all vehicle inventory will be prepared in the city at their
local preparation center on the Morley Way industrial area.

Temporarily, the two acquired branches will remain closed during the renovation works. The former SW Car Superstore branch on John Wesley Road is slated to open in November 2021.

Further renovations, totaling £ 4million, will be carried out at the Padholme Road East branch, with the site slated to reopen in early 2022.

Peter Waddell, CEO of Big Motoring World, said: “We are delighted to invest more in the region. Our existing Peterborough based preparation center employs 240 exceptional staff who can process up to 250 cars per day, but all of these cars were previously retailed in and around London before today.

“Our customers love our straightforward and honest approach to vehicle retailing and the value proposition we offer. Our vehicles come with a selling price and we have a strong focus on the customer experience, eliminating the problems found at most dealerships. “

SW Car Supermarket CEO and Peterborough resident Anton Khan will join the Big Motoring World management team as investor and COO. Mr. Khan is also set to take on the role of Group CEO in the future, when Mr. Waddell takes over as Chairman, after more than 35 years in the industry.

The acquisition will bring Big Motoring World’s workforce to 650 employees. Last year the group achieved a turnover of £ 305million, despite the disruption caused by the COVID-19 pandemic.


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