Victoria Rusnak of Rusnak Auto Group with a rendering of 1099 and 2025 East Colorado Boulevard (Twitter/Victoria_Rusnak, DLR Group)

The Rusnak Auto Group tells its Volvo buyers that they are “customers for life”. Now his Rusnak Volvo Cars in Pasadena could be replaced by a 150-unit apartment complex.

The Temple City-based company has filed plans to replace its sole Volvo dealership with two mixed-use buildings at 1099 and 2025 East Colorado Blvd., Urbanize Los Angeles reported.

Plans call for a pair of three- to four-story buildings on both sides of North San Marino Avenue on Colorado Boulevard. The project was reviewed this week by a city design commission.

A 1.4-acre lot at 1999 East Colorado would feature a 73-unit complex with 5,143 square feet of shops and restaurants on the ground floor, as well as single-story parking for 79 cars.

A 1.15-acre lot at 2025 East Colorado would feature a 77-unit complex with 4,500 square feet of retail space and parking for 77 cars. The two buildings would include studio, one, two and three bedroom apartments.

The project, designed by DLR Group of Omaha, Neb., would be clad in white and charcoal plaster, limestone and corrugated metal, with tall vertical windows and black balconies.

U-shaped or O-shaped buildings would include central courtyards, gymnasiums, dog parks and rooftop terraces.

A third- and fourth-floor cutout of the 1999 Colorado would feature a terrace flanked by a floral garden
mural commemorating the city’s Tournament of Roses parade.

The apartments east of North San Marino would replace Rusnak Volvo’s 14,418 square foot sales building, 7,417 square foot service building, a storage structure and a 7,267 square foot commercial building, according to Pasadena Now.

Apartments to the west would require the demolition of a storage parking lot and two single-family homes at 36 North Berkeley Avenue and 45 North San Marino Avenue, both built in 1946.

The Swedish-made car dealership serves drivers from Los Angeles, West Covina and Duarte, according to its website. In 2010, it won a national Volvo dealership award.

“From before you even walk into our showroom until long after you return home, all of our customers here at Rusnak Volvo Cars are lifelong customers,” the website says.

Rusnak Auto, a private family business founded in 1966, operates 15 automobile dealerships in Pasadena, Arcadia, Thousand Oaks, Anaheim Hills and Loma Linda.

In July, Rusnak offered to move its Pasadena Porsche dealership to a proposed new 36-foot-tall showroom at 2915 East Colorado Boulevard. But planning commissioners asked the company to pause for a redesign after residents objected to its scale and cookie-cutter design.

Dana Barthelemy

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