In our region, a turban or “paagh” is considered a symbol of honor. As a result, Fatima Fertilizer has invited 180 of its top performing dealers from across Pakistan to attend a special award ceremony held in recognition of their outstanding performance and support to the business.

The awards were associated with the title “Sarsabz Paagh” to recognize and encourage Sarsabz dealers who attributed their success to the success of Fatima Fertilizer.

More than 40 well-known farmers who have obtained the best yields in their districts were also invited to the event along with the dealers. The company honored them and expressed its commitment to creating a deeper connection with the end user of their fertilizers, which is the farmers.

These farmers are the main recommenders of the latest technology, Sarsabz nitrate fertilizers and premium agricultural services provided by Fatima Fertilizers.

The invited dealers expressed their full confidence in Fatima Fertilizer who has always promoted their important role in ensuring the availability of fertilizers throughout the country to help farmers. The event brought together senior executives from Fatima Fertilizer, including Rabel Sadozai, Director of Sales and Marketing at Fatima Fertilizer.

While expressing his views, Rabel Sadozai said, “Dealers play a central role in ensuring the availability of fertilizers across the country to support farmers. The main objective of introducing the Sarsabz Paagh program is to honor and recognize the important role of Sarsabz dealers in enabling the agricultural sector to contribute to economic prosperity and achieve national food security.

While the devastation caused by the recent floods has inflicted severe damage on the agricultural sector, it also indicates that we must work together in unity and mutual recognition to recover from this crisis.

Sarsabz Fertilizer has long been a strong advocate for the importance and recognition needed for Pakistan’s underserved farmers to alleviate national food security concerns in the face of an ever-increasing population and food demand.


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