John Deere has announced that three of its dealerships will expand to support the company’s agricultural customers in the West Midlands and Mid Wales.
Charlies Groundcare and Machinery, FAROL LTD and Tallis Amos Group LTD (TAG), will all move into new territories to offer comprehensive sales, service and parts support to area farmers and contractors.
The move will ensure a “seamless transition” for John Deere customers who have been served by Rea Valley Tractors LTD (RVT) for the past 38 years.
The partnership with RVT will continue until October 31, 2022.
Charlies Groundcare and Machinery – which will be renamed Charlies Ag & Turf following the change – is based in Coed y Dinas, Welshpool, and already supplies John Deere golf and turf products.
The company will now add John Deere’s agricultural portfolio to its business, supporting customers west of Shrewsbury and mid Wales with a purpose-built agricultural facility at its Welshpool site.
FAROL will expand its business to supply and support customers in Staffordshire and Derbyshire, while TAG will represent the brand in Shropshire, east of Shrewsbury.
The two companies have already launched an active search for premises to set up new local concessions, thus demonstrating their commitment to agricultural customers in the region.
Each company will communicate their own plans separately in the near future.
Brian D’Arcy, agricultural division sales manager at John Deere, said:
“Ensuring that the highest possible level of service and support continues for our customers is the top priority, and we are pleased to have been able to name three dealers who will quickly establish themselves in their new areas of responsibility.
“TAG, FAROL and Charlies are successful, well-established companies that have served John Deere customers extremely well. I am therefore confident that the high level of service will continue in the West Midlands and Mid Wales.
“We are grateful for the excellent partnership that John Deere and RVT have enjoyed over the past 38 years and thank the entire RVT team for their dedication to serving our customers.”