By Moses Akaigwe

western star Associates Limited, the authorized general distributor of Mercedes-Benz in Nigeria, has reiterated its commitment to promote and strengthen its dealerships as a means of expanding the brand’s business in the local market.

In a recent press release, Weststar confirmed that the businesses in its dealership network include: Barbedos Cars Limited – in Maitama, Abuja; MB Automobile Services Limited -, Lekki-Epe Highway, Lagos; Skymit Motors Limited, Ikeja, Lagos; Limited Sunny Engines; Surulere, Lagos; and Tetralog Nigeria Limited Enugu-Port Harcourt Expressway, Enugu

Weststar revealed that these companies have for decades, has ensured that millions of Nigerians can access the world’s most sought-after Mercedes-Benz vehicles, ensuring that its key strategy remains to grow the brand’s network in Nigeria using dealerships.

The Mercedes-Benz Authorized Distributor has pledged that it has no intention of severing ties with any of the Mercedes-Benz Dealer’s companies in Nigeria at this time.

The statement further states: “Weststar Associates Limited, authorized general distributor of Mercedes-Benz in Nigeria, has been home to all things Mercedes-Benz in Nigeria for over 15 years.

“Running its operations as representatives of Mercedes-Benz in Nigeria, the company owes its success not only to a holistic business model and an excellent team of professionals, but also, more importantly, to its business partners.

“Weststar Associates Limited operates a network of dealerships across Nigeria which covers the different regions of the country and is owned by successful and innovative companies who have a solid understanding of the business climate in their regions.

“While Weststar’s history in Nigeria is only a decade and a half old, Mercedes-Benz’s history spans even longer, with a presence in Nigeria for over 60 years. Many of our dealerships have become the cornerstone of Mercedes-Benz in Nigeria.”

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